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Elevate Academy is a trusted name in Social Media Optimization training, offering a comprehensive program designed to help participants enhance, engage, and expand their social media presence through proven strategies and hands-on practice.
This course is included in Elevate Academy’s selection of top-rated professional programs, trusted by organizations worldwide to train and upskill their marketing teams.
The Social Media Optimization course at Elevate Academy equips learners with essential techniques and tools to enhance brand visibility and engagement across platforms. With expert guidance, students explore areas such as profile optimization, audience interaction, content development, and performance analytics. This program prepares participants to implement practical solutions to meet the real-world demands of today’s social media landscape.
This course is designed to provide learners with a thorough understanding of social media optimization. Participants will develop skills in profile enhancement, content strategy, precise audience targeting, and engagement management, all supported by strong analytical insights to drive continuous growth across digital platforms.
Introduction to Social Media Marketing
Understanding Social Media Marketing
Importance and Benefits of Social Media Marketing
Historical Overview and Evolution of Social Media Platforms
Role of Social Media in Marketing Strategies
Current Trends and Future Outlook
Social Media Advertising
Social Media Management Tools: How to Cut Posting Time in Half-Different types of Social Media Platform
Facebook Marketing
Introduction to Facebook Marketing
Create Facebook Page and Cover Pages
Page Settings, Description and About Page
Post Formulas Guaranteed to Drive Engagement
Facebook Ads and Campaign
Types of Facebook Ads
Depth Analysis
Facebook Engagement, Reporting and Insights
Facebook Analytics
How to Start a Facebook Ads
Matplotlib Visualization
Introduction to Twitter Marketing
How Twitter Works
What Not to Do on Twitter
Ways to Get More Re Tweet
Steps to Optimize Your Profile
Hashtags to Increase Discoverability
Twitter Advertisement
Introduction to LinkedIn Marketing
Optimize Your LinkedIn Profile
LinkedIn for Advertisement
Reach Your Target Audience with LinkedIn
How to Get 500+ Connections and Why you Should
How to Make Sales on LinkedIn
Advanced LinkedIn Strategies for B2B Marketing
YouTube
Introduction to YouTube Marketing
YouTube Marketing Strategy
The Subscriber Advantage
Account Set Up, Optimization, Keyword Research and Video Structure
YouTube SEO, Thumbnails, Annotations and Cards
YouTube Promotion and Analytics
YouTube Monetization
How to Create an Instagram Business Profile
Optimize your Instagram Bio & Profile Image
Instagram Captions &Hashtags
Reposting Instagram Content
How to Increase your Instagram Followers & Exposure
Ways to Convert Instagram Followers to Sales & Leads
Sponsored Posts
Instagram Ads via Facebook
Instagram Analytics
Instagram Profile
Instagram Post Captions
Instagram Ads-Engagement + Instagram Algorithm
Instagram Stories + Instagram Reels + IGTV-Shopping on Instagram
Partnership with Affiliate Networks, AdSense& Ad Networks
Compensation methods
Current and past issues
Email spam
Search engine spam
Google slap- Adware
Trademark bidding
Cookie stuffing
Lack of self
Regulation and Industry standard
Legal and Ethical Considerations in Social Media Marketing
Understanding Copyright and Intellectual Property Rights
Privacy Policies and Data Protection Regulations
Ethics in Influencer Marketing
Creating Social Media Marketing Policies and Guidelines
Compliance with Advertising Regulations
Crisis Communication and Reputation Management
Social Media Strategy
Why You Need a Strategy
Get to Know the Business
Develop Customer Personas
Collaborations and Partnerships
Your Engagement Strategy
Leverage User Generated Content
Create a Content Calendar
Paid Social Ads
Where to Start?
Boosting a Post
Fundamentals of Facebook Ads
Set Up Business Manager
Choose the Right Objective
Audience, Placement and Budget
Copy and Creative
Designing Your Ads
Facebook Pixel
LinkedIn Ads
Pinterest Ads
Learn how to professionally optimize social media profiles on platforms like Facebook, Instagram, and LinkedIn to increase visibility and attract your target audience.
Develop the ability to craft and implement engaging content strategies that resonate with your audience and support long-term growth.
Discover advanced methods for identifying and reaching the most relevant audience segments to enhance engagement and drive conversions.
Build expertise in using analytics tools to monitor social media performance, measure campaign success, and make data-informed decisions.
Learn how to boost user interaction through strategic communication, effective community management, and authentic engagement tactics.
Gain hands-on experience in designing cohesive, multi-platform social media campaigns that deliver maximum impact and consistency.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
Expert in Oracle PL SQL Training Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry…
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