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Elevate Academy stands as a pioneer in Social Media Marketing education, offering a robust and immersive program designed to help learners master, implement, and refine social media strategies with real-world effectiveness and impact.
This course is part of our highly rated programs, trusted by top organizations to train and certify their digital teams.
The Secrets of Social Media Marketing course at Elevate Academy equips learners with essential tools and advanced techniques to navigate the ever-evolving world of social media. From content planning and platform-specific strategies to analytics and community management, participants will learn directly from industry experts. This program prepares learners to confidently address real-world challenges in the digital marketing space.
The course aims to develop well-rounded professionals in social media marketing by focusing on key areas such as content creation, audience interaction, platform strategy, influencer collaborations, data-driven analytics, and paid advertising. By the end of the training, learners will be capable of managing full-scale social media campaigns that align with business goals and market trends.
Understanding Social Media Marketing
Importance and Benefits of Social Media Marketing
Historical Overview and Evolution of Social Media Platforms
Role of Social Media in Marketing Strategies
Current Trends and Future Outlook
Social Media Advertising
Social Media Management Tools: How to Cut Posting Time in Half-Different types of Social Media Platform
Introduction to Facebook Marketing
Create Facebook Page and Cover Pages
Page Settings, Description and About Page
Post Formulas Guaranteed to Drive Engagement
Facebook Ads and Campaign
Types of Facebook Ads
Depth Analysis
Facebook Engagement, Reporting and Insights
Facebook Analytics
How to Start a Facebook Ads Business/Agency
Introduction to Twitter Marketing
How Twitter Works
What Not to Do on Twitter
Ways to Get More Retweets
Steps to Optimize Your Profile
Hashtags to Increase Discoverability
Twitter Advertisement
Introduction to LinkedIn Marketing
Optimize Your LinkedIn Profile
LinkedIn for Advertisement
Reach Your Target Audience with LinkedIn
How to Get 500+ Connections and Why you Should
How to Make Sales on LinkedIn
Advanced LinkedIn Strategies for B2B Marketing
Introduction to YouTube Marketing
YouTube Marketing Strategy
The Subscriber Advantage
Account Set Up, Optimization, Keyword Research, and Video Structure
YouTube SEO, Thumbnails, Annotations, and Cards
YouTube Promotion and Analytics
YouTube Monetization
How to Create an Instagram Business Profile
Optimize your Instagram Bio & Profile Image
Instagram Captions & Hashtags
Reposting Instagram Content
How to Increase your Instagram Followers & Exposure
Ways to Convert Instagram Followers to Sales & Leads
Sponsored Posts
Instagram Ads via Facebook
Instagram Analytics
Instagram Profile
Instagram Post Captions
Instagram Ads-Engagement + Instagram Algorithm
Instagram Stories + Instagram Reels + IGTV-Shopping on Instagram
Compensation methods
Current and past issues
Email spam
Search engine spam
Google slap- Adware
Trademark bidding
Cookie stuffing
Lack of self regulation and Industry standard
Understanding Copyright and Intellectual Property Rights
Privacy Policies and Data Protection Regulations
Ethics in Influencer Marketing
Creating Social Media Marketing Policies and Guidelines
Compliance with Advertising Regulations
Crisis Communication and Reputation Management
Why You Need a Strategy
Get to Know the Business
Develop Customer Personas
Collaborations and Partnerships
Your Engagement Strategy
Leverage User Generated Content
Create a Content Calendar
Where to Start?
Boosting a Post
Fundamentals of Facebook Ads
Set Up Business Manager
Choose the Right Objective
Audience, Placement, and Budget
Copy and Creative
Designing Your Ads
Facebook Pixel
Why Engagement Campaigns?
LinkedIn Ads
Pinterest Ads
Gain confidence in navigating key social media platforms such as Facebook, Instagram, X (formerly Twitter), and LinkedIn to drive user engagement and brand visibility.
Master the art of creating compelling, audience-specific content that encourages interaction, sharing, and sustained interest.
Learn how social media algorithms work and discover strategic methods to expand your organic reach without relying on paid promotions.
Develop the ability to interpret social media metrics, track performance, and refine your strategies for maximum impact and efficiency.
Understand the intricacies of planning, executing, and optimizing paid social media campaigns to ensure high returns on investment.
Build long-term engagement by fostering a loyal community, responding authentically, and maintaining consistent interaction with your audience.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
Expert in Oracle PL SQL Training Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry…
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