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Elevate Academy is a recognized leader in SEO training, delivering a well-rounded program designed to help learners analyze, optimize, and elevate online visibility through proven local and global strategies.
This course is part of Elevate Academy’s collection of high-impact, top-rated training programs used by global organizations to strengthen their digital marketing teams.
The Local & Global SEO with Market Performance Analysis program at Elevate Academy equips learners with the technical skills and strategic knowledge needed to succeed in the evolving SEO landscape. With expert instruction and hands-on learning, participants gain practical experience in optimizing websites for local and international audiences, analyzing performance data, and applying competitive insights to achieve measurable growth.
This course is designed to develop well-rounded SEO professionals capable of navigating both local and global markets. Participants will gain expertise in keyword research, content optimization, performance tracking, and algorithm-based strategy development. Emphasis is placed on real-world application, ensuring learners can implement effective SEO solutions tailored to business goals.
Why Is It Important To Learn SEO
What is search engines
Difference between portal and search engines
How search engines work
What is SEO
SEO techniques (On page and Off page)
Difference between White hat, Black hat, and Grey hat SEO
What is the need for SEO
Things to consider before starting SEO of any website
What is Ranking
How Google ranks a website
Get familiar with the basic terms like crawlers, robots, and spiders
Evolution of Google
History of Google
How Google Works
What is SERP
Paid Vs Organic Result
How Google is Smart
Understanding Google Updates/ Penalties
What is the need for SEO
SEO For Content Management System
Website Planning and Creation
Domain Name Registration
Domain Selection
Hosting and its types
Basic knowledge of World Wide Web
Website wireframe and architecture
Basics of developing and designing a website
Usability & user experience of a website
Keyword Research, Analysis & Clustering
Introduction to Keyword research
How and why to choose the right keywords
Different types of keywords
How to do Keyword analysis
Keywords density analysis
Tools for keyword research
Competition analysis
Localized keywords research
How to Create Best Content
Content Writing Concepts
Tips for Content Article
Make Content Pattern
How to Make Title and Subtitles
How to Write Unique & Informative
On-Page Factors
Introduction to On-page optimization
What is Title, Description, and Keywords tags
Difference between primary, secondary, and tertiary tiles
Length of titles, meta description, and Snippets
H1 to H6 Tags and their importance
Important keywords in title, meta descriptions, and content
When and where keywords can be placed
Difference between Internal links and External links
Anchor Text
Headers optimization
Importance of Alt tags and Image tag
Image tag optimization
Content Optimization
SEO friendly content
Optimizing SEO content
Google SEO guidelines
Google Analytics and Webmaster integration
Google sandbox effect
Keyword Proximity, Authority, Prominence, and density
Iframes/ Frames effect on SEO
URL renaming/ rewriting
Duplicate Content / URLs
HTML Validations using W3c
Broken link analysis
Website architecture
Bread Crumb
Google webmaster tool
Creating effective landing pages
On page Audit
Yahoo Feed Submission
How & Why factors to Listing
Introduction to Off-page optimization
Local marketing of websites on the basis of locations
Social Media optimization techniques d.Introduction of link building and its types
Directory submission
Blog and article submission
Forum posting
Free classifieds
Classifieds posting
Press release submission
Video submission
Business listing submission
Guest blog
Local SEO (Local business listing)
Detail knowledge of Link building and backlinks
Social bookmarking
Photo & Video Sharing
Infographics sharing
Document Sharing
Content Marketing and its importance
Question and answers
Web 2.0 submission
Importance of backlinks / Link building
A home page promoting tips and techniques
Strategies to build qualitative and relevant backlinks
Competitors backlink research and submission
Tracking the links and PageRank
Submission to do follow websites
RSS Feed submissions
How to Track your Website
Sign up for a webmaster account
Verifying website under Google Search Console
Introduction on webmaster
Effect on inner page ranking through inner linking
Understanding queries and Average keyword position
Search Appearance
How to improve website quality and performance by using the information in the search console
Google Index
Search Traffic
Google My Business
Google Crawling
Essential SEO Algorithm & Updates by Google
Introductions on Search Engine Algorithms?
How Algorithms Works?
Algorithm & Google Panda
Detail information on Search Engine Penalties
Procedures for recovering from Search Engine Penalties
What is Google Panda Algorithm?
How Google Panda Algorithm affect millions of websites?
Things to know about Google Penguin i. A brief introduction on Google EMD Update
How to save websites from Google Panda, Penguin, and EMD
Recover your site from Panda, EMD, and +Penguin
Google Crawling
ADVANCED SEO SESSIONS
Scheme Mark up
Rich Snippets
AMP (Accelerated Mobile Pages)
Technical SEO
Anchor links optimization
Page naming / URL Structure / Permalink
Website structure & navigation menu optimization
Filename optimization
Page speed optimization tool
Robots.txt
URL Canonicalization/ 404 Implementation/ Redirection error
Difference between HTTP / HTTPS
Different types of Sitemaps and their importance
Things You Shouldn't Be Doing in SEO
Black Hat SEO
Try to avoid Grey Hat SEO
Exact-match Anchor text
Keyword Stuffing
Spam comments
Duplicate content and cloaking
Unnatural links
Domain and Keyword Cloaking
Intrusive Interstitial Ads
3rd party "Paid" links
Article spinners
Automated link building
Doorway Page, bots, spam, Link Baiting
Link and article directories
Duplicate Content and Cloaking
Paid / spam blogging
Master the core techniques needed to optimize websites for improved visibility on both local and global search engines.
Learn advanced methods to enhance local search rankings and attract nearby customers effectively.
Understand how to expand your digital presence and improve search rankings in international markets.
Build the ability to analyze SEO performance metrics and use insights to refine and enhance strategies.
Identify and target high-impact keywords that resonate with both local audiences and global markets.
Get hands-on experience with leading SEO tools and analytics platforms to monitor performance and boost results.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
Expert in Oracle PL SQL Training Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry…
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