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The Elevate Certified Digital Marketing Program is a comprehensive training course designed to build your expertise across the full spectrum of digital marketing. The curriculum includes core modules such as Digital Marketing Fundamentals, Local & Global SEO, Marketing Performance Analysis, Social Media Optimization (SMO), and Pay-Per-Click (PPC) Strategy. Each section is structured to combine theoretical knowledge with practical applications, ensuring you’re fully prepared for real-world marketing roles. With 100% placement support, this course is your pathway to a successful career in digital marketing.
This program is part of Elevate Academy’s premier training catalog and is trusted by leading companies to train their digital marketing teams worldwide.
The Elevate Certified Digital Marketing Program is designed to equip learners with the key skills and tools required to thrive in the digital marketing industry. Through a dynamic and hands-on curriculum, participants will explore areas such as SEO, content creation, social media strategy, and more, guided by experienced professionals. This program provides the knowledge and practical experience needed to design, execute, and manage impactful digital marketing campaigns that drive real business results.
This course aims to provide a solid foundation in digital marketing concepts and best practices. Participants will gain a comprehensive understanding of various digital channels and techniques, including Search Engine Optimization (SEO), Content Marketing, Social Media Strategy, Pay-Per-Click (PPC) Advertising, Email Marketing, and Data Analytics. By the end of the training, learners will be confident in creating targeted campaigns, analyzing performance, and adapting strategies to meet marketing objectives.
Introduction To Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Overview of various Digital Marketing channels
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Choosing Right Keywords To The Project
Search Engine Optimization (SEO)
Introduction to Search Engine Optimization
How Do Search Engines Work?
SEO Fundamentals & Concepts
Pay-Per-Click Advertising (PPC)
Introduction to Pay-Per-Click Advertising
Google Ads and Bing Ads
Keyword Research and Selection
Ad Creation and Optimization
Campaign Management and Optimization
Social Media Optimization (SMO)
Social Media Optimization
Introduction to Social Media Networks
Types of Social Media Websites
Social Media Optimization Concepts
YouTube
Hashtags
Social Media Marketing (SMM)
Learning about Social Media Platforms
Understanding Facebook & Instagram Advertising
Instagram PPC and CPM Advertising
Planning Ad Budgets
Identifying Target Audiences
Marketing Tactics for Social Media
Generating Campaigns
Case Studies
Email Marketing
Introduction to Email Marketing
Building an Email List
Creating Effective Email Campaigns
Email Automation and Segmentation
Email Marketing Metrics and Analysis
Content Marketing
Introduction to Content Marketing
Understanding Different Types of Content
Developing a Content Marketing Strategy
Creating and Publishing High-Quality Content
Content Distribution and Promotion
Online Reputation Management
Understanding Online Reputation Management
Needs for Online Reputation Management
Impact of Negative Conversations on Brand
Steps for Effective ORM
Tools for Online Reputation Management
Understanding Objectives of a Brand
Crisis Management
Case Studies
Affiliate Marketing
What is Affiliate Marketing?
Types of Affiliate Marketing Strategies
How to Approach Affiliate Marketing?
Benefits of Affiliate Marketing
Google AdSense & Affiliate Marketing
Online Money Earning Strategies
Success Stories of Online Entrepreneurs
Planning a Website for AdSense
What is AdSense?
Types of Bidding
Implementing Ads in a Website
What is Affiliate Marketing?
Types of Affiliate Marketing
Making Money Using Affiliate Marketing
Popular Affiliate Networks
Why Is It Important To Learn SEO
What are Search Engines?
Difference Between Portal and Search Engines
How Search Engines Work
What is SEO?
SEO Techniques (On-Page and Off-Page)
Difference Between White Hat, Black Hat, and Grey Hat SEO
What is the Need for SEO?
Things to Consider Before Starting SEO of Any Website
What is Ranking?
How Google Ranks a Website
Get Familiar with the Basic Terms like Crawlers, Robots, and Spiders
How to Choose the Best Search Engine
Types of Lists
Revolution of Google
History of Google
How Google Works
What is SERP
Paid vs. Organic Results
How Google is Smart
Understanding Google Updates/Penalties
Hierarchy of a PPC Account
Hierarchy of a PPC account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group
Creating Compelling Ads
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Testing
Ad Extensions
Ad Extensions
Keywords and Search Queries
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization
Keyword Research, Analysis & Clustering
Introduction to Keyword research
How and why to choose the right keywords
Different types of keywords
How to do Keyword analysis
Keywords density analysis
Tools for keyword research
Competition analysis
Localized keywords research
How to Create Best Content
Content Writing Concepts
Tips for Content Article
Make Content Pattern
How to Make Title and Subtitles
How to Write Unique & Informative SEO-Friendly Articles
On-Page Factors
Introduction to On-page optimization
What is Title, Description, and Keywords tags
Difference between primary, secondary, and tertiary tiles
Length of titles, meta description, and Snippets
H1 to H6 Tags and their importance
Important keywords in title, meta descriptions, and content
When and where keywords can be placed
Difference between Internal links and External links
Anchor Text
Headers optimization
Importance of Alt tags and Image tag
Image tag optimization
Content Optimization
SEO friendly content
Optimizing SEO content
Google SEO guidelines
Google Analytics and Webmaster integration
Google sandbox effect
Keyword Proximity, Authority, Prominence, and density
Iframes/ Frames effect on SEO
URL renaming/ rewriting
Duplicate Content / URLs
HTML Validations using W3c
Broken link analysis
Website architecture
Bread Crumb
Google webmaster tool
Creating effective landing pages
On page Audit
Yahoo Feed Submission
How & Why factors to Listing
Introduction to Off-page optimization
Local marketing of websites on the basis of locations
Social Media optimization techniques
Introduction of link building and its types
Directory submission
Blog and article submission
Forum posting
Forum signatures and commenting
Free classifieds
Classifieds posting
Press release submission
Video submission
Business listing submission
Guest blog
Local SEO (Local business listing)
Detail knowledge of Link building and backlinks
Social bookmarking
Photo & Video Sharing
Infographics sharing
Document Sharing
Content Marketing and its importance
Question and answers
Web 2.0 submission
Importance of backlinks / Link building
A home page promoting tips and techniques
Strategies to build qualitative and relevant backlinks
Competitors backlink research and submission
Tracking the links and PageRank
Submission to do follow websites
RSS Feed submissions
Sign up for a webmaster account
Verifying website under Google Search Console
Introduction on webmaster
Effect on inner page ranking through inner linking
Understanding queries and Average keyword position
Search Appearance
How to improve website quality and performance by using the information in the search console
Google Index
Search Traffic
Google My Business
Google Crawling
Essential SEO Algorithm & Updates by Google
Introductions on Search Engine Algorithms?
How Algorithms Works?
Algorithm & Google Panda
Detail information on Search Engine Penalties
Procedures for recovering from Search Engine Penalties
What is Google Panda Algorithm?
How Google Panda Algorithm affect millions of websites?
Things to know about Google Penguin
A brief introduction on Google EMD Update
How to save websites from Google Panda, Penguin, and EMD
Recover your site from Panda, EMD, and +Penguin
Scheme Markup
Rich Snippets
AMP (Accelerated Mobile Pages)
class="ri-git-repository-line" style="font-size: 18px !important;">Technical SEO
Anchor links optimization
Page naming / URL Structure / Permalink
Website structure & navigation menu optimization
Filename optimization
Page speed optimization tool
Robots.txt
URL Canonicalization/ 404 Implementation/ Redirection error
Difference between HTTP / HTTPS
Different types of Sitemaps and their importance
Things You Shouldn't Be Doing in SEO
Black Hat SEO
Try to avoid Grey Hat SEO
Exact-match Anchor text
Keyword Stuffing
Spam comments
Duplicate content and cloaking
Unnatural links
Domain and Keyword Cloaking
Intrusive Interstitial Ads
3rd party "Paid" links
Article spinners
Automated link building
Doorway Page, bots, spam, Link Baiting
Link and article directories
Duplicate Content and Cloaking
Paid / spam blogging
Introduction to SMO
Introduction to Online Marketing
Types of Online Marketing
Introduction to Social MediaTypes of social media
Advantages of social media optimization
Social media optimization processes and techniques
Facebook Marketing
Facebook marketing introduction
Advantages of Facebook Marketing
What is Open Graph
Local business page creation
Fans page creation
Brand page creation
Organization page creation
Adding own logos and banners in Facebook
How to promote your Facebook page
Facebook optimization techniques
Creating Facebook Application
Linking with YouTube
Creating Events in Facebook
Dos & Don'ts on Facebook
Twitter Marketing
What is Twitter Why we use Twitter
Twitter Demographics
How to Setup a Twitter account
What is Twitter Lingo
What is Tweet for pay
Twitter Account PromotionTweeting (Responding to others, RT, Hash Tags, Direct Messages)
Why use short url in Twitter
LinkedIn Marketing
What is LinkedIn?
LinkedIn Advantages
LinkedIn Groups
LinkedIn Events, Messaging
Creating the Right Profile & Settings
How to Do Link Building in LinkedIn
LinkedIn Company Pages
Video Marketing SMO
YouTube Video Optimization
Increase YouTube Views, Subscribers
YouTube AdSense Ads
YouTube AdWords
Dailymotion
Vimeo Videos
Metacafe
Google Videos
YouTube Channel Creation
Upload Videos with Keywords & Content
Promote Videos and Increase Viewers
YouTube Channel Creation
YouTube Channel Custom Background
YouTube Channel Profile Content Writing
Submission of Client Provided Videos
What is Instagram?
Why Use Instagram in Business Marketing
Hashtags
Importance of Instagram Stories
How to Create Shopping Ads in Instagram
Instagram Updates
Pinterest Account Creation
Create Board
Uploading Pins on Boards
Pinterest Followers
Following Relevant Pinners
Re-pinning of Relevant Content
Sourcing of Pin Board Content
Pinterest Profile Content Writing
Pinboard Creation
Content Strategy for Social Media
Developing a Content Strategy Aligned with Business Goals
Understanding Content Types (text, images, videos, infographics, etc.) and Their Suitability for Different Platforms
Crafting Engaging and Shareable Content
Content Calendar Planning and Scheduling Tools
Case Studies on Successful Social Media Content Campaigns
Community Building & Engagement
Building and Nurturing Online Communities
Strategies for Increasing Followers, Likes, Shares, and Comments
Monitoring and Responding to Audience Feedback
Leveraging User-Generated Content (UGC)
Implementing Influencer Marketing Campaigns
Analytics and Performance Tracking
Introduction to Social Media Analytics Tools (e.g., Facebook Insights, Twitter Analytics, Instagram Insights, Google Analytics)
Setting Up Tracking Parameters and Goals
Analyzing Key Performance Metrics (reach, engagement, conversion, etc.)
Iterative Optimization Based on Analytics Insights
Creating and Presenting Performance Reports
Social Media Advertising
Introduction to Paid Advertising on Social Media Platforms
Creating and Optimizing Ad Campaigns (targeting, budgeting, bidding, etc.)
Different Ad Formats (text ads, image ads, video ads, carousel ads, etc.)
A/B Testing and Optimization Strategies
Advanced Targeting Options and Retargeting Techniques
Social Media Crisis Management
Understanding Potential Crises on Social Media
Developing Crisis Response Plans and Protocols
Case Studies on Successful Crisis Management Strategies
Role-Playing Exercises for Handling Simulated Crises
Proactive Reputation Management Techniques
Production to Pay Per Click (PPC)
PPC for Various Business Types
Defining the Channels for PPC
Define CPM, CPC, and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-Based System
Targeting Capabilities
How PPC Works for Various Business Types
PPC for E-Commerce
PPC for Lead Generation
PPC for Local Companies
PPC Ads for B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle
The Search Process
The Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising
Hierarchy of a PPC Account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Testing
Ad Extensions
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs. B2C Keywords
Ad Group Organization
Display Network and Its Reach
Targeting Options
Display Network Follows Campaign Settings
Contextual Targeting
Placement Targeting
Audience Targeting
Layer Targeting
Ad Formats
Ad Creation
Who Is the Audience
Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation
Stages of the Buying Funnel
Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive Products
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel
Setting and Measuring Marketing Goals
Setting and Measuring Marketing Goals
Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decisions
Bid Methods
Bid Options
The PPC Auction
Types of Auctions
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models
PPC and Other Marketing Channels
Customer Acquisition
PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning
Future of PPC
Reporting and Tracking
Reporting and Tracking
Conversion Tracking Mechanisms
UTM Parameters
Different Types of Reports
Gain a thorough understanding of modern digital marketing techniques—from SEO and content strategy to social media management and email automation. This course covers every essential area of digital marketing.
Put theory into practice with hands-on projects, live campaigns, and interactive workshops. Strengthen your skills through real-time marketing scenarios.
Prepare with confidence for the Elevate Certified Digital Marketing exam using mock tests, curated study materials, and expert guidance.
Train with professionals who bring years of real-world marketing experience. Get personalized mentorship and practical tips to elevate your learning.
Attend classes online or in person—choose the format that fits your schedule. Our flexible learning model supports your pace and lifestyle.
Earn a recognized certification to boost your career prospects. Benefit from job placement services, resume support, and valuable industry connections.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
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