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Elevate Academy leads the way in digital marketing education with a robust, hands-on program that equips learners to design, execute, and fine-tune marketing campaigns with real-world impact.
This course is part of our elite collection of top-rated training programs, trusted by global companies to upskill their teams.
The Digital Marketing Fundamentals course by Elevate Academy delivers the essential tools and strategies every modern marketer needs. Learn from expert instructors as you gain hands-on experience in SEO, SEM, content creation, social media tactics, and data analytics—preparing you to thrive in today’s competitive digital space.
The objective of the Digital Marketing Fundamentals course at Elevate Academy is to provide learners with a solid foundation in the core principles and practical applications of digital marketing. Participants will gain in-depth knowledge of SEO, SEM, content marketing, social media strategies, email marketing, and web analytics. The course is designed to equip students with the skills needed to create effective digital campaigns, analyze marketing performance, and adapt to evolving digital trends, preparing them for a successful career in the fast-paced world of online marketing.
Introduction To Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Overview of various Digital Marketing channels
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Choosing Right Keywords To The Project
Search Engine Optimization (SEO)
Introduction to Search Engine Optimization
How Do Search Engines Work?
SEO Fundamentals & Concepts
Pay-Per-Click Advertising (PPC)
Introduction to Pay-Per-Click Advertising
Google Ads and Bing Ads
Keyword Research and Selection
Ad Creation and Optimization
Campaign Management and Optimization
Social Media Optimization (SMO)
Social Media Optimization
Introduction to Social Media Networks
Types of Social Media Websites
Social Media Optimization Concepts
YouTube
Hashtags
Social Media Marketing (SMM)
Learning about Social Media Platforms
Understanding Facebook & Instagram Advertising
Instagram PPC and CPM Advertising
Planning Ad Budgets
Identifying Target Audiences
Marketing Tactics for Social Media
Generating Campaigns
Case Studies
Email Marketing
Introduction to Email Marketing
Building an Email List
Creating Effective Email Campaigns
Email Automation and Segmentation
Email Marketing Metrics and Analysis
Content Marketing
Introduction to Content Marketing
Understanding Different Types of Content
Developing a Content Marketing Strategy
Creating and Publishing High-Quality Content
Content Distribution and Promotion
Online Reputation Management
Understanding Online Reputation Management
Needs for Online Reputation Management
Impact of Negative Conversations on Brand
Steps for Effective ORM
Tools for Online Reputation Management
Understanding Objectives of a Brand
Crisis Management
Case Studies
Affiliate Marketing
What is Affiliate Marketing?
Types of Affiliate Marketing Strategies
How to Approach Affiliate Marketing?
Benefits of Affiliate Marketing
Google AdSense & Affiliate Marketing
Online Money Earning Strategies
Success Stories of Online Entrepreneurs
Planning a Website for AdSense
What is AdSense?
Types of Bidding
Implementing Ads in a Website
What is Affiliate Marketing?
Types of Affiliate Marketing
Making Money Using Affiliate Marketing
Popular Affiliate Networks
Understand the core principles of search engine optimization to enhance website visibility and improve rankings on major search platforms.
Develop the skills to grow and engage audiences effectively on social media platforms like Facebook, Instagram, and X (formerly Twitter).
Acquire real-world experience in setting up and managing pay-per-click advertising campaigns to drive quality traffic and maximize return on investment.
Learn to craft compelling and value-driven content that attracts, engages, and converts your target audience into loyal customers.
Explore strategic methods for designing impactful email campaigns that boost engagement, increase conversions, and strengthen customer relationships.
Gain expertise in tools like Google Analytics to monitor, assess, and enhance your digital marketing performance with data-driven decisions.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
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