Expert in Oracle PL SQL Training Crash Course
Expert in Oracle PL SQL Training Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry…
- Tesbo Courses
Slash Courses
Classic Courses
At Elevate Academy, we deliver a cutting-edge Digital Marketing program designed to equip you with the tools and techniques to excel in the fast-paced digital landscape. From building impactful campaigns to mastering analytics, this course gives you the practical knowledge and industry exposure needed to lead marketing initiatives with confidence.
This course is part of a select group recognized by major corporations and industry leaders for upskilling marketing teams across the globe.
The Digital Marketing Fundamentals program is designed to equip learners with practical knowledge and hands-on experience in the fast-evolving world of online marketing. This course introduces essential digital marketing strategies, including SEO, SEM, content creation, social media management, and performance analytics. Guided by industry professionals, participants will gain the skills needed to design, implement, and optimize campaigns across digital platforms, preparing them to confidently address real-world marketing challenges.
This program aims to build a strong foundation in digital marketing by covering core concepts and tools. Throughout the course, participants will develop proficiency in key areas such as search engine optimization (SEO), search engine marketing (SEM), content and email marketing, social media strategy, and data-driven decision-making through web analytics.
Introduction To Digital Marketing
Importance Of Digital Marketing
How did Internet Marketing work?
Traditional Vs. Digital Marketing
Overview of various Digital Marketing channels
Market Research
Keyword Research And Analysis
Types Of Keywords
Tools Used For Keyword Research
Localized Keyword Research
Choosing Right Keywords To The Project
Search Engine Optimization (SEO)
Introduction To Search Engine Optimization
How Did Search Engine work?
SEO Fundamentals & Concepts
Pay-Per-Click Advertising (PPC)
Introduction to Pay-Per-Click Advertising
Google Ads and Bing Ads
Keyword research and selection
Ad creation and optimization
Campaign management and optimization
Social Media Optimization (SMO)
Social Media Optimization
Introduction To Social Media Networks
Types Of Social Media Websites
Social Media Optimization Concepts
YouTube
Hashtags
Social Media Marketing(SMM)
Learning about Social Media Platforms
Understanding Facebook & Instagram Advertising
Instagram PPC and CPM Advertising
Planning Ad Budgets
Identifying Target Audiences
Marketing tactics for Social Media
Generating Campaigns
Case Studies
Question:
What is the purpose of engagement metrics on social media?
A) To measure the number of followers on a social media account
B) To analyze the effectiveness of social media advertising campaigns
C) To evaluate the reach and visibility of social media posts
D) To determine the geographical location of social media users
Email Marketing
Introduction to Email Marketing
Building an email list
Creating effective email campaigns
Email automation and segmentation
Email marketing metrics and analysis
Content Marketing
Introduction to Content Marketing
Understanding different types of content
Developing a content marketing strategy
Creating and publishing high-quality content
Content distribution and promotion
Online Reputation Management
Understanding Online Reputation Management
Needs for Online Reputation Management
Impact of negative conversations brand
Steps for effective ORM
Tools for Online Reputation Management
Understanding objectives of a brand
Crisis management
Case Studies
Affiliate Marketing
What is Affiliate Marketing?
Types of Affiliate Marketing Strategies
How to Approach Affiliate Marketing?
Benefits of Affiliate Marketing
Google AdSense & Affiliate Marketing
Online money earning strategies
Success stories of online entrepreneurs
Planning a website for Adsense
What is Adsense?
Types of Bidding
Implementing Ads in a Website
What is Affiliate Marketing
Types of Affiliate Marketing
Making Money using Affiliate Marketing
Popular Affiliate Networks
Understand the core principles of search engine optimization to enhance website visibility and improve rankings on major search platforms.
Develop the skills to grow and engage audiences effectively on social media platforms like Facebook, Instagram, and X (formerly Twitter).
Acquire real-world experience in setting up and managing pay-per-click advertising campaigns to drive quality traffic and maximize return on investment.
Learn to craft compelling and value-driven content that attracts, engages, and converts your target audience into loyal customers.
Explore strategic methods for designing impactful email campaigns that boost engagement, increase conversions, and strengthen customer relationships.
Gain expertise in tools like Google Analytics to monitor, assess, and enhance your digital marketing performance with data-driven decisions.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
Expert in Oracle PL SQL Training Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry…
Master in Oracle DBA Training Crash Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry…
Core MSSQL Training Crash Course By Elevate Academy Team DB Management Course World Class Instructor 1:1 with Industry Expert 400+…
Refer your friends or colleagues to Elevate and earn gift vouchers worth up to ₹1000 for each successful enrollment.
Help others upskill while you enjoy exclusive rewards—it’s a win-win!
