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Elevate Academy is a recognized leader in Pay Per Click (PPC) training, offering a complete and practical learning program that enables participants to design, manage, and optimize high-performing PPC campaigns with precision and confidence.
This program is part of Elevate Academy’s top-rated professional courses, trusted by businesses worldwide to upskill their marketing teams.
The Pay Per Click Expert course at Elevate Academy provides learners with a deep understanding of PPC strategies and tools. Guided by experienced professionals, students will explore all key elements of PPC advertising—campaign setup, keyword planning, bid optimization, ad copywriting, and analytics. The course is designed to prepare participants for real-world marketing roles where precision and data-driven decisions are crucial.
This course aims to equip learners with comprehensive PPC marketing skills. Participants will learn how to effectively create and manage campaigns, conduct keyword research, write persuasive ad copy, implement bid management strategies, and interpret performance metrics to make informed decisions that drive business success.
Introduction to Pay Per Click
PPC for Various Business Types
Defining the Channels for PPC
Define CPM CPC and CPA
Defining Paid Search Advertising
Search Volume
PPC Extends Beyond Search Engines
Reach of PPC
Auction-based System
Targeting Capabilities
How PPC works For Various Business Types
PPC For E-Commerce
PPC For Lead Generation
PPC For Local Companies
PPC Ads For B2B
PPC Ads for Informational Queries
PPC Ads for Branding
PPC Goals
PPC Cycle
Psychology Of Search
The Search Process
The Landing Page
Search Marketing is Not Interruptive
Refine Your Audience
Write Ads Relevant to the Searcher
Choose the Correct Landing Page
Track Conversion
Aligning Goals for Successful Search Engine Marketing
Useful Information is Not Advertising
Search ADS and Keyword Targetting
Hierarchy of a PPC account
Structuring of Ad Groups
Ad Fundamentals: Purpose of an Ad
Ad Group
Creating Compelling Ads: Features vs. Benefits
Creating Compelling Ads: Call-to-Action
Unique Selling Proposition
Ad Components
Ad Testing
Ad Extensions
How Keywords and Search Queries Work Together
Search Intent
User Intent Classification
Types of Keywords
Think About the Searcher
B2B vs B2C Keywords
Ad Group Organization
Display networks place visual ads (banners, images, videos) across websites, apps, platforms.
Reach audiences browsing content, not searching.
Ad formats: static banners, responsive ads, video ads, rich media ads.
Effective for brand awareness, retargeting, conversions.
Benefits: massive reach, visual impact, flexible targeting, cost-effective.
Clear messaging with concise headlines, strong CTAs.
High-quality, brand-aligned visuals.
Ensure mobile optimization.
Use A/B testing to optimize ad variations.
Example: Responsive ad with multiple headlines, images, descriptions.
Demographic targeting: age, gender, income.
Interest targeting: hobbies, behaviors, lifestyles.
Contextual targeting: place ads on relevant websites.
Retargeting: re-engage previous website visitors.
Lookalike audiences: reach users similar to existing customers.
Reaching Target Audience
Who Is the Audience
Remarketing: Conversion Rate Analysis
Customer Touch Points
User Behavior Studies
Remarketing for Display Ads
Remarketing Lists for Search Ads
Customer Match
Reaching New Audience
Segmenting Audience
Email Segmentation
How PPC Affects GDPR
Data Segmentation
The Buying Funnel
Stages of the Buying Funnel
Advantages of Using the Buying Funnel
Buying Funnel for Inexpensive
B2B Buying Funnel
Targeting Users
Search Keywords Throughout the Buying Funnel
Importance of Information in the Purchase Journey
Ads Throughout the Buying Funnel
Landing Pages Throughout the Buying Funnel
Channels to Leverage Throughout the Buying Funnel
Setting and Measuring Marketing Goals
Setting and Measuring Marketing Goals
Third-Party Tools
Numbers to Obsess Over
Making Data-Driven Decision
Bid Methods
Bid Options
The PPC Auction
Types of Auctions
Automated Bidding
Manual Bidding
Bid Modifiers
Bidding to Goals
Customer Journey and Attribution Management
Attribution Models
How PPC Fits Into The Digital Strategy
PPC and Other Marketing Channels: Customer Aquisition
PPC and Email
PPC and SEO
PPC and Social Marketing
PPC and Conversion Optimization
PPC and Analytics
PPC and Branding
PPC Management in Various Business Types
Account Audits
Increasing Visibility
The Quick Organization Audit
Digging for Outliers
Future of PPC with Big Data and Machine Learning
Future of PPC
Reporting and Tracking
Reporting and Tracking
Conversion Tracking Mechanisms
UTM Parameters
Different Types of Reports
Learn how to design and manage high-performing PPC (Pay-Per-Click) campaigns on platforms such as Google Ads, Bing Ads, and more.
Explore advanced methods for discovering and selecting high-value keywords that align with your campaign goals and audience intent.
Develop the skills to craft persuasive, action-driven ad copy that captures attention and boosts click-through rates.
Gain insights into smart bidding strategies to maximize return on investment while maintaining cost efficiency.
Learn to leverage powerful analytics tools to track, assess, and refine your PPC campaign performance for continuous improvement.
Apply precision targeting methods to connect with the right audience segments at the ideal time, improving reach and conversion rates.
June 13, 2025In today’s fast-paced digital world, the demand for skilled software professionals is higher than ever. Whether you’re a student aiming…
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